Chief Marketing Officer

Marketing · Wellington/Remote, New Zealand
Department Marketing
Employment Type Full-Time
Minimum Experience Senior Executive

Optimal Workshop is a Software as a Service (SaaS) company. We’ve been a leader in UX and  information architecture (IA) tools for user research for over a decade. Our suite of five specialised tools allows start-ups and Fortune 500 companies to test their websites, apps and products early, often and at scale — all in one place. We believe life on and offline should feel easy, even enjoyable. That’s exactly what we help our customers do — build better user  experiences. 

In this exciting role you’ll facilitate OW’s brand, marketing and communications to drive OW to be the premium global brand for Information Architecture. This includes a passion for exponential revenue growth, aiming high, delivering accurate marketing projections, aligning teams, and creating the best possible user experience. We will rely on you to build a world-class SaaS Marketing team and lead them to succeed.

What you’ll do

  • Lead and deliver cross-functional marketing and communication activity to meet OW’s strategic priorities and business performance, scaling, and growth objectives. 
  • Company-wide leadership aligned to the OW leadership ethos and supports OW’s vision, values and culture. Will include actively communicating, influencing and supporting the other Chiefs with the overall aim of creating a high performing team and organisation.
  • Proactively gather insights from and for OW to inform strategy, plans, culture and operations.
  • Customer marketing and demand gen programs to generate and nurture inbound leads via events, SEM, email, retargeting, targeted social advertising, cooperative marketing with partners, and in-app engagement, driving adoption, engagement, expansion and loyalty at scale.
  • Category design and content marketing programs to drive traffic and engagement that translates to sales and positions OW as the globally recognised category leader.
  • Support the CEO, including working closely on brand, vision, and communications in general.

What you’ll bring

  • 10+ years of senior marketing with global experience
  • Solid understanding and experience with self service and growth marketing
  • Senior experience in a SaaS business model
  • A growth mindset with a curiosity for learning
  • Extensive leadership experience and an openness or serving & leading others

Why Optimal Workshop?

At Optimal Workshop we offer flexible working arrangements that allow you to balance your work, life and family. Whether you choose to work at our Wellington HQ, the ex-Paramount theatre in the coolest little capital in the world or from home, you’ll be well supported with the technology and equipment to do your best work. We offer a great remuneration package with benefits that support your health and wellness, and continuous improvement for your career growth and development. 

Our culture is one of high trust, support and collaboration. We aspire for everyone at Optimal Workshop to feel inspired, motivated, supported and challenged to learn, grow and do their best.   We’re also a friendly bunch and social events, (virtual and in-person), are high on the agenda too. 

At Optimal Workshop we put people at the heart of everything we do; the customers we serve, the internal team we support and the amazing talent we attract. If you like the sound of us, (and we hope you do), we’re growing at a fast rate so you’ll need to jump onboard with a backpack full of energy. In return, we’ll make you feel welcome and supported to do your best work, it’ll be a lot of fun too. 

We will be interviewing candidates as applications come through so get in quick to avoid missing out on this great opportunity.

Link to Full Job Description:   


Thank You

Your application was submitted successfully.

  • Location
    Wellington/Remote, New Zealand
  • Department
  • Employment Type
  • Minimum Experience
    Senior Executive